The BFBS Big Salute raises funds to support members of the armed forces community and their families. All money raised goes directly into the fund, without any deductions for running costs. Charities with an annual income below £1 million are eligible to apply for grants, as long as they are related to the armed services. The grants are limited to £10,000 per award and are primarily for capital costs, not staff salaries or training. The projects should have tangible benefits that can be measured within a reasonable timeframe.

BFBS is a British media service providing TV, radio, online and gifts for the British Forces deployed around the world.